Posted June 13th, 2010 by admin
The position is in a company of 200 employees. The Marketing Dept consists of 8 salesmen, the Marketing Director, and this position. The responsibilities are:
-Ad, brochure, flyer, etc design and creation using Adobe CS2
-Generation of marketing plans and strategies for brand awareness, brand strengthening, etc
-Coordinating of tradeshows
-Website (solely taking care of all [...]
Tags: Brand Awareness, Creation, Job Salary, Job Title, Marketing Director, Marketing Plans
Posted February 6th, 2010 by admin
After 15 years of steady growth, sales of a brand of aftershave have begun to decline. You are the marketing director for the brand.
What should you do?
a) Implement a sweepstakes to generate excitement for the brand
b) Increase print and television advertising to raise brand awareness
c) Conduct a situation analysis to determine possible courses [...]
Tags: Brand Awareness, Excitement, Marketing Director, Scents, Sweepstakes, Television Advertising
Posted December 9th, 2009 by admin
By utilizing Integrated Marketing Communications (IMC), an organization provides a clear, consistent and impactful message to the market about its brand and corporate identity. With references to an actual case firm, examine the impact of IMC implementation and its effects on a company’s brand awareness.
Explain how IMC supports the marketing and business [...]
Tags: Brand Awareness, Business Strategies, Corporate Identity, Implementation, Management Question, Product Management
Posted January 3rd, 2009 by admin
I’m putting together a website and was wondering what might I be able to do to better build my brand online. What websites can I go to to build up my brand and extend my brand awareness. (My brand is to 16-24 year old students)
I’ve already dne mypace and have about 1200 friends and [...]
Tags: Brand Awareness, Build Websites, Household Name, Market Thanks, Target Market, Website Owner